To carry on where we left off last time, let’s talk about another great branding success achieved recently by the Emami Group, once again fuelled by none other than Alyque Padamsee
There are writers who write and then there are writers who have to write, right or wrong, it’s always “write” for them. That is because they are paid to write
Ad guru Alyque Padamsee often calls creation of a brand and advertising it Brandvertising! It’s a practical name not a smart alecy one! Why because that is the way a brand must be merged
I HAVE A DREAM, a dream of equality, a dream of togetherness, a dream of justice, a dream of freedom. On August 28, 1963, this speech delivered by Martin Luther King Jr, was witnessed by 250,000 civil supporters. The historical speech was milestone of the Americans Civil Moment
The status of Indian woman has been subjected to great controversy over the last few months. Media played a big role in snatching attention of masses, not only from India but from all over the world for the Delhi Rape Case. The case was a clear example of how India being a superpower and world’s biggest democracy, has failed to save the woman in the Capital of India itself.