Ad guru Alyque Padamsee often calls creation of a brand and advertising it Brandvertising! It’s a practical name not a smart alecy one! Why because that is the way a brand must be merged. Let’s take a look at one of the most famous brands, created out of nothing and becoming a huge success in [...]
It would be wrong to say that Happy Days are here again, in fact what one should say these days is, “Appy days are here again!” It’s all about Apps, short for applications, which is what really makes the mare go. Take Nokia, they have an online Apps store as do Apple, Android and even [...]
There is always a tendency to be too open on social media networking sites such as facebook and twitter. One tends to let one’s emotions come to the fore, especially when it comes to expressing both anger and hurt. There have been several instances when people have been quick to post their angst and moods [...]
Blogging away can be fun. It can also be dangerous. We as humans are a very emotional species. We are likely to be carried away in our expression, and what we consider free space is certainly not. While there are no set of laws or rules in force in India, since the blogs are published [...]
In our daily rush and crush, we too have our very own ways and means to escape. As someone joked, “I don’t see the difference between God and Whisky, both are spirit-ual! “ Ha ha! Now what to believe in is a question that seeks to be answered. There are some people who will write [...]
• 30 million users update their statuses at least once each day (13 million did per month at the beginning of the year) • 8 million users become fans of Pages each day (up from 2.5 million per day at the beginning of the year) • 10 million videos are uploaded each month (up from [...]
It is guesstimated that more than 300 million people use Google search every day, as more than 2 billion searches are logged on! So that is why I ask, Bhagwan ne Google kyon banaya, when anyone asks me a general knowledge question to which I have no answer! More than anything else, Google search has [...]
There was this great anticipation in the old days, in fact not so old days, when one would look at the letter box, or better still wait for the post man anxiously to bring in the letters. These days, it is no longer, we eagerly wait, but for mails on our PC’s, Iphones, smartphones, lappies [...]
There is no doubt that the internet is booming like nobody’s business and to know that it is should be your business, because all business is going to be affected by that boom. With the use of tablets and I-pads and the fact that almost everyone uses smart phones these days, the internet is playing [...]
We were approached by a company based in the Pune to submit our branding ideas for their new brand. The project initially just required samples of the logo in addition to other brand aspects. About Pune Fashion Trendz Fashion show Exhibition After parties Compiling nationwide talent with a strong amalgamation of Pune ingredients and [...]
